Repliq helps brands and their agencies measure, understand and optimize their visibility in generative AI answers — ChatGPT, Google AI Mode, Google AI Overview, Perplexity and beyond.
By analysing every day how AI answers the questions your customers ask before deciding, Repliq provides a precise view of your positioning against competitors, by market and by language. Marketing, SEO and leadership teams can then arbitrate their priorities on real data, not on assumptions.
Beyond measurement, Repliq turns data into an action plan. The platform identifies the sources that dominate a category in AI answers, the content types models prefer, and the opportunities to activate in owned (your site) and earned (press, comparators, directories) channels to gain citations.
For organisations seeking a strategic diagnosis before starting, Repliq also offers a one-off AI visibility audit: 7 days of daily measurement, human analysis, a strategic report with content recommendations, and a video presentation.
Founder
Founded by Xavier Mercier in Geneva, Repliq draws on more than ten years of expertise in the digital growth and online visibility of Swiss businesses.
A media engineer by training, passionate about media and the press, Xavier led digital operations at ZIP.ch, bringing in the proven SEO methodology of US leader Boostability. After driving concrete, measurable visibility strategies and orchestrating the digital transition of Romandy SMBs, he launched Repliq with a clear ambition: to give companies the insights they need to understand and then optimise the online presence of their products and services in LLMs, in a market in full transition where players and rules are changing fast.
Xavier regularly publishes analyses on AI usage, search habits and the online visibility of businesses. He enjoys discussing these topics with industry peers and brand leaders.
Repliq is a Swiss solution, designed and built in Geneva.