AI search in French-speaking Switzerland: what changed
Since April, Repliq Research has been putting the same questions to the four AI assistants we track in French-speaking Switzerland. This summer the gaps between them widened sharply: Google increasingly answers local searches with business listings and now names about a quarter fewer businesses than in spring, ChatGPT shows three times fewer sources than it did in mid-August even though its answers grew 22% longer, and Reddit has all but disappeared from its citations. The other two assistants stayed far steadier. But the most interesting part may be what did not change: roughly one citation in two points to a site the company concerned does not own, and on a question as competitive as which is the best Swiss bank, the most cited page in our corpus belongs to a personal blog.